IMS Industry Insider

Brand Partnerships

ISSUE: 15 Oct 2024

Time Warp enters new partnership with EDC promoter Insomniac. (RA)

ISSUE: 23 Jul 2024

Tomorrowland has created a range of scented candles to celebrate its 20th anniversary in collaboration with Belgian fragrance company Baobab Collection. (DJMag)

ISSUE: 02 Jul 2024

Kygo's Palm Tree Crew is expanding into hospitality with the launch of The Palm Tree Club this December. (EDMTunes)

ISSUE: 21 May 2024

John Summit partners with Bose to launch the all-new SoundLink Max Portable Speaker. (EDMTunes)

ISSUE: 16 Apr 2024

Dolby has teamed up with Anyma to celebrate Dolby Atmos Music and new album – ‘Genesys II’. (EDMTunes)

ISSUE: 19 Mar 2024

Soho Garden Dubai and Amnesia Ibiza announce strategic international partnership. (RotD)

ISSUE: 28 Nov 2023

David Guetta has teamed up with non-alcoholic spirits brand Lyre's to "change the way the world drinks." (EDM)

ISSUE: 24 Oct 2023

The Tomorrowland Academy launches new partnership with Afrojack and WALL Recordings. (EDMTunes)

ISSUE: 19 Sep 2023

Armada Music has announced its partnership with Amsterdam Airport Schiphol and Amsterdam Dance Event (ADE). (RotD)

ISSUE: 22 Aug 2023

My Love Affair (MLA) Agency forges alliance with nightlife brands Ushuaïa, Hï Ibiza and ANTS. (GreatReporter)

ISSUE: 18 Jul 2023

Eats Everything has teamed up with Nissan to create breakbeat track 'Feeel', inspired by the noises of electric motorsport Formula E. (Mixmag)

ISSUE: 02 May 2023

FIVE Hotels and Resorts has teamed up with Warner Music Group to create the record label FIVE Music. The partnership's aim is to turn it into a global powerhouse that offers exclusive releases and curated experiences with high-profile artists. (EDM)

ISSUE: 21 Mar 2023

Dice and clothing brand Bershka join on their 'Moved by Music' campaign, with TSHA as the first UK artist ambassador. (RotD)

ISSUE: 07 Feb 2023

Vintage Culture and electronic music and lifestyle platform, BOMA, have teamed up to launch a new event series, titled Born Of Music Addiction. (DJMag)

ISSUE: 06 Dec 2022

Defected Records is the new shirt sponsor for South London football team Dulwich Hamlet for the 2022/23 season. (DJMag)

ISSUE: 25 Oct 2022

Richie Hawtin and Swiss knitwear brand FRENCKENBERGER reveal Plastikman clothing line. (RA)

ISSUE: 06 Sep 2022

IKEA and Swedish House Mafia announced a furniture collaboration, including a desk and an armchair designed for music production, and a record player. (DMN)

ISSUE: 23 Aug 2022

Steve Aoki launches fashion range with Amnesia and Bershka. (IbizaSpotlight)

ISSUE: 26 Jul 2022

LimeWire announces partnership with Ibiza’s leading venues Ushuaïa & Hï Ibiza. (DT)

ISSUE: 05 Jul 2022

Marshmello and Coca-Cola are gearing up to release the beverage giant’s first-ever flavor co-created by an artist. (Billboard)

ISSUE: 21 Jun 2022

Deadmau5 is launching a partnership with tech company Zytara for a branded, digital banking endeavour. (Billboard)

ISSUE: 24 May 2022

San Halo has partnered with Calm meditation app for a mix series. (Billboard)

ISSUE: 10 May 2022

Snapchat and Live Nation have teamed up to create a series of custom concert experiences in the world of augmented reality, starting with EDC Las Vegas later this month. (EDM)

ISSUE: 26 Apr 2022

ILLENIUM has teamed up with DC Comics and leading apparel brand Electric Family for a rare Batman merch collab. (EDM)

ISSUE: 23 Nov 2021

Rocket League's season 5 theme song is the 'Player Of Games' by Grimes. (EDM)

ISSUE: 28 Sep 2021

Steve Aoki's fashion and record label Dim Mak has teamed up with Marvel Entertainment for a new fashion collection, 'Venom vs. Carnage'. (DJMag)
Chemical Brothers, Swedish House Mafia, Caribou, DJ Snake (with Malaa), Shygirl, Machinedrum (with Dawn Richard), Baauer and Armand van Helden (with Riva Starr) have contributed to Fifa 2022 soundctrack. (DJMag)

ISSUE: 21 Sep 2021

Swedish House Mafia have announced a collaboration with Swedish furniture and homeware giant, IKEA. (DJMag)

ISSUE: 14 Sep 2021

Zedd has teamed up with the computer game Valorent for a line of skins and accompanying music. (EDM)

ISSUE: 07 Sep 2021

DJ Snake and watchmaker Hublot collaborate on a limited edition of their flagship "Big Bang" model timepiece. (EDM)

ISSUE: 24 Aug 2021

DGTL, the Dutch festival brand, has announced a partnership with Sustainable Aviation Fuel (SAF) company SkyNRG. (RA)
Honey Dijon wants to be a 'Proponent of Joy' in dark times with new Etsy collection. (Billboard)

ISSUE: 27 Jul 2021

Tetris Beat, a new Apple Arcade game by N3TWORK, features music by Alison Wonderland, Octo Octa, Dauwd, CINTHIE, and more. (EDM)
Kygo's Palm Tree Crew clothing line is ushering in a shimmering summer with the addition of several new high-end items fit for the beach or the fairway. (EDM)

ISSUE: 20 Jul 2021

Pandora launches new Game Time Radio with a Monstercat takeover. (EDM)
Charlotte de Witte’s label KNTXT announces partnership with Apple Music. (WeRaveYou)

ISSUE: 13 Jul 2021

Rocket League celebrates Monstercat's 10th anniversary with in-game music from Marshmello, Noisestorm and more. (EDM)
Lee Burridge and Jamie Jones have partnered with the meditation platform Meya to bring their music to the app. (Billboard)

ISSUE: 06 Jul 2021

Eric Prydz has announced an exclusive VR concert series with Sensorium Galaxy. (EDM)

ISSUE: 11 Jun 2021

Diplo has teamed up with footwear firm Crocs for a psychedelic collaboration. (Billboard)

ISSUE: 28 May 2021

CircoLoco has announced a new partnership with Rockstar Games, starting a dance record label called CircoLoco Records. (Billboard)
The Sandbox, the decentralized gaming virtual world from Animoca Brands, announces partnership with Richie Hawtin and deadmau5. The partnership has been brokered by Pixelynx, a new gaming venture launched by the two artists as a “portal into the metaverse” and to help a diverse range of artists and brands develop digital collectables and virtual worlds. (FullSync)

ISSUE: 07 May 2021

David Guetta has partnered with Danish beer brand Tuborg for the latest Tuborg Open project. He has released 'Get Together' today (7 May) as part of the partnership. (RetailTimes)

ISSUE: 26 Mar 2021

Alesso has partnered with video game PUBGM for the original, ‘Going Dumb’ with CORSAK and Stray Kids. (DA)

ISSUE: 19 Mar 2021

Hannah Wants latest single 'Lift Off' has been chosen to soundtrack the new design for the Jaguar E-PACE. (RotD)
Alan Walker and Republic of Gamers are joining forces in order to find the perfect fan-made video for Walker's recent collaboration, "Fake A Smile," alongside salem ilese. (EDM.com)
Beatport have partnered up with Atlantic Records, Label Radar, and Tiësto to present producers with an opportunity to remix Tiësto’s ‘The Business Pt. I + II’. (beatportal)

ISSUE: 12 Mar 2021

RA and Asahi Super Dry present Discover Tokyo, a virtual experience using spatial audio. (RA)
Kygo has teamed up with Puma Golf and professional golfer Rickie Fowler for a new fashion collection, titled Puma Golf x Palm Tree Crew. (Billboard)

ISSUE: 05 Mar 2021

Beatport and Rockstar Games have announced a GTA remix challenge. (Beatportal)
Pioneer DJ has joined forces with women-led progressive radio station foundation.fm in a special partnership that will begin with celebrations for International Women’s Day. (RotD)

ISSUE: 26 Feb 2021

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